I think it would have been a much better idea to ask what fans might want to see in an edition like this rather than just go ahead and put whatever in, hoping people won't notice the price tag to quality of items ratio so much.
I don't know how these companies decide what's good and what isn't but sometimes I look at the contents of "special" or "limited" editions and think, "what? why would you consider that any good? and why would you ask a further £50 for it?" I can understand when they include sculptures and stuff that actually takes time and a decent amount of money to create because quite often the costs are not recouped when selling a lot of individually-created art. It's not the same as a factory mass-producing some plastic keychains or a map.
When I look at what Guild Wars 2 is offering, then I can see the reason behind the price tag for their collectors edition of the game. Aside from stuff like a hardback art book and what have you, they've got a specialist company to design and create sculptures of Rytlock. Each Rytlock sculpture is hand-made with quality materials used, 10 inches tall and effing heavy by all accounts - a proper piece of collectors art; something a fan would love to display.
Sometimes the companies get it right. But too many times I feel they don't put enough thought into it and then ask a whole heap of money for what essentially ends up being mostly digital items rather than collectable physical things.