wolfgirl
Almost a Jibble Sammich
On August 31, 2009, The Walt Disney Company announced a deal to acquire Marvel Entertainment for US$ 4 billion, with Marvel shareholders to receive $30 and about 0.745 Disney shares for each share of Marvel they own.
Over the decades the company has grown into a stable with some 5,000 characters.
The comic inventions, which also include the X-Men, the Incredible Hulk, Captain America and The Fantastic Four, will become the intellectual property of Disney under terms of the deal.
Robert Iger, Disney's president and chief executive, said: "We believe that adding Marvel to Disney's unique portfolio of brands provides significant opportunities for long-term growth and value creation.
"We are pleased to bring this talent and these great assets to Disney."
He compared the purchase of Marvel to Disney's 2006 acquisition of Pixar Animation for $7.4 billion.
Ike Perlmutter, Marvel's chief exectuive, said Disney was "the perfect home for Marvel's fantastic library of characters given its proven ability to expand content creation and licensing businesses."
Shares of Marvel jumped 26.08 per cent in New York to $48.73 about an hour after the market opening. Disney's shares dropped 2.05 per cent to $26.29.
Marvel's characters have proved particularly successful at the cinema box office.
Blade, starring Wesley Snipes, based on a minor 1970s Marvel Comics character, grossed £80 million ($131m) worldwide in 1998.
Two years later X-Men, starring Patrick Stewart and Sir Ian McKellen, more than doubled that.
Next came the astonishing success of Spider-Man, starring Tobey Maguire and Kirsten Dunst, which grossed just over £500m ($821m). It has since spawned two sequels. Iron Man, starring Robert Downey Jr, released last year, has grossed more than $585m (£359m) worldwide. An Iron Man sequel, as well as films featuring Captain America, Thor and The Avengers are expected over the next five years.
Merchandise like toys, DVDs, and video games – one of Disney's strongest suits – have to date earned Marvel millions more.
Marvel had sales of $676 million last year but employed just 300 people, compared to Disney who made $37.8 billion with 150,000 staff.
But the firm started life as the less catchy Timely Publications, which printed gaudy pulp fiction magazines.
Martin Goodman, a hustling young publisher who for a time in the Great Depression was a penniless hobo, decided to get into comics in the late 1930s as he saw them take off.
Marvel Comics #1 was published by Timely in October 1939, almost exactly 70 years ago.
It quickly sold out and Goodman realised major success was in his grasp.
Less than two years later Goodman appointed Stanley Lieber, the 19-year-old son of his wife's cousin, as the firm's editor – a position he held until he succeeded Goodman as publisher in 1972.
Using the name Stan Lee, he helped Marvel spearhead a new type of superhero in the 1960s, one who while outwardly confident was privately vulnerable.
Such characters as Spider-Man, whose alter ego was the nerdy orphan Peter Parker, revolutionised comic books.
Decades later they helped save Marvel Entertainment itself from the verge of bankruptcy, as audiences packed cinemas to see its flawed characters brought to life on the screen.
But that leap was almost never made.
As far back as the 1970s Marvel set up deals giving Hollywood studios the rights to make films based on its characters.
Despite the success of rival DC Comics in farming out its superheroes Superman and Batman, none took up the challenge.
Only when Marvel set up its own film company in 1996, Marvel Studios, was the leap made.
In 2005 Lee, now 86, won a court battle against Marvel, potentially worth tens of millions, after successfully arguing he had been wrongly cut out of profits from the films.
A statement by Disney on Monday said the boards of both companies have approved the deal. It must still be reviewed by American antitrust regulators and approved by Marvel shareholders.
How do you feel about this??
Sources:
http://en.wikipedia.org/wiki/Marvel_Entertainment
http://www.telegraph.co.uk/culture/...vel-to-be-bought-by-Disney-in-2.5bn-deal.html