I'm assuming you're playing the Playstation 3 demo, am I right? Yeah, I turned the in-game brightness all the way up & it was still too dark. I didn't touch my TV's settings cause I've had them since I bought my HDTV a year ago. My settings are adequate to my liking, so I shouldn't have to reset them or "tweek" them. Also, I own a high end Samsung HDTV so Capcom just needs to correct this prior to launching the game. One last thing, the Xbox 360 version of the demo looks fine........ But I want this game for my PS3, I already have way too many games for my 360. So Capcom, fix this issue.